Software Upgrades including Topic and Question Randomization to Advance Mobile and Online Qualitative Methodologies

Market researchers to benefit from numerous software enhancements

Saskatoon, Canada – May 07, 2014itracks, world-leading provider of mobile and online qualitative technology, has today announced numerous upgrades to the itracks Board and Video Chat products.

itracks Board, the patented mobile and online discussion board software, was first launched in 2001 to enable wide-reaching, fast, in-depth and convenient discussion-led research. itracks has spent several months investing heavily into developing new features including the capability to randomize questions and topics to eliminate order bias.

Market researchers can look to evolve their research by utilizing this robust platform, in addition to other itracks’ tools, and capitalize on what it has to offer. They can also benefit from itracks’ comprehensive support services including project management, respondent recruitment, and access to itracks’ network of outsourced research partners.

The enhanced itracks Board platform now includes advanced discussion filtering, discussion guide and user list import and export capabilities, the ability to copy and move topics and questions within the discussion guide, and enhanced email broadcast capabilities.

The itracks Mobile app has improved video upload capabilities enabling longer videos to upload in environments with inconsistent internet availability. As a user moves in and out of internet connectivity, the system automatically resumes video uploads when it re-establishes a network connection.

itracks has also added the capability for seamless and secure mobile access to the itracks Video Chat product allowing respondents to participate with mobile devices.

On the heels of the new release of the itracks GO platform, which initially included itracks Chat and Video Chat, itracks has now added the iMarkIt concept markup tool to the itracks GO platform.

“Advanced software is empowering the online qualitative industry which has grown by 34% over the past year,” stated Dan Weber, itracks CEO. “itracks has received numerous comments on how the advancements to the mobile app are making the video upload capabilities reliable and easy to manage.”

About itracks
itracks is a world-leading marketing research company providing an innovative suite of mobile and online applications and support services for conducting qualitative research. itracks offers itracks Board, a fully-integrated online and mobile asynchronous qualitative software platform with robust video-based research capabilities, itracks Chat – real time focus group software, itracks VideoChat – real time video-based focus group software and iMarkIt – an online concept testing and markup tool. Visit to learn more.

Garnette Weber
VP – itracks

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