market researcher – itracks

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itracks GO 2.0 Launched!

itracks Launches GO 2.0 Launched March 21st! On March 21st, the itracks team launched itracks GO 2.0 — a platform that reflects the quality and creativity of your research.  Building on the strengths of our current GO platform, which integrates all of your favorite qualitative research tools into one platform, GO 2.0 brings a fresh

VideoVault – New Video Management Software Product Released by itracks

VideoVault - New Video Management Software Product Released by itracks Saskatoon, Canada October 18, 2016 —  On the heels of the new itracks GO platform release last week, itracks announces the addition of VideoVault, an intuitive secure video analysis and reporting system for market research video and audio data.  VideoVault, the first new product added

Comprehensive Qualitative Research Suite Now Available

Comprehensive Qualitative Research Suite Now Available Saskatoon, Canada October 12, 2016 — itracks is proud to announce the integration of itracks Board, an online discussion software, into the itracks GO platform. This marks the final step needed to provide the market research industry with a comprehensive qualitative research platform. itracks, world leading provider of qualitative

8 Tips for Conducting International Research

Monica Grebe, itracks Director of Client Services 1. People march to the beat of their own drum – Time is relative “As soon as possible” does not have universal meaning Respondents show up on time in some countries, but not in others 2. Go with who and what you know – Develop solid partnerships Good local

Technology Considerations for International Research

Monica Grebe, itracks Director of Client Services In my article, Best Practices for Conducting International Research, I discuss the considerations for logistics with international research projects.  Not only are your partners (moderators, translators) important, but so are your technology considerations.  To illustrate our point, we have accumulated data (sources below) comparing different technology statistics of the

itracks Offers Custom Research Solutions, Clients Have New Opportunities

Saskatoon, SK (August 3, 2011) – Itracks, international online data collection expert and online qualitative patent holder, announced today new custom software capabilities for their clients. Itracks can now implement...

itracks Launches iMarkIt Real Time, A Fresh Innovation in Concept Testing

– Itracks, international online data collection expert and online qualitative patent holder, announced today the launching of iMarkIt Real Time, a new advancement in concept testing...

Itracks Introduces iMarkIt

Innovative New Concept Testing Tool Saskatoon, SK- Itracks introduces iMarkIt an innovative new tool that lets both qualitative participants and survey respondents mark up video, website, images and text with emoticons, arrows, color, and text boxes. Researchers can highlight key findings for their client with visuals created by the respondent themselves.”Market researchers have been looking

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