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itracks Expands Sales and Marketing Team with Leon Bourner as New Director of Marketing and Client Development and New Roles to Follow

  April 2, 2020 itracks is delighted to announce that Leon Bourner has been hired as Director of Marketing and Client Development. Leon joins the itracks team after 12 successful years with Waste Management (WM NYSE), the last 7 as Market Sales Manager for Western Canada. Under Leon’s leadership Western Canada experienced tremendous success in

Technology Considerations for International Research

Monica Grebe, itracks Director of Client Services In my article, Best Practices for Conducting International Research, I discuss the considerations for logistics with international research projects.  Not only are your partners (moderators, translators) important, but so are your technology considerations.  To illustrate our point, we have accumulated data (sources below) comparing different technology statistics of the

Business Marketers See LinkedIn as Top B2B Social Media Tool in itracks’ Social Media Survey

SASKATOON, SK, CANADA (June 3, 2011) itracks, the world-leading provider of online qualitative research and patent holder for qualitative applications, has released results of an online survey of Business Marketing Association (BMA) members regarding the impact of social media on their business. Dan Weber, CEO of itracks, commented, “The survey reinforces what great marketers already

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