Invaluable tips and tricks brought from industry professionals to you. Want to recruit quality participants for your next project? Need moderation tips? Don’t know how to boost engagement? Find the answers in this section!
See innovative technologies and methodologies for video ad testing, presented by itracks’ Krystal Rudyk at Greenbook’s Advertising Testing Technology Showcase.
Here, we’ll help you construct a bulletin board discussion guide that will yield rich, engaging, complete answers from your participants.
itracks Interface Updates Update: This release has been moved to July 6. Our development team has been hard at … Read more
Email Template for Recruiting from a Client List Qualitative Research Tool Recruiting from a client list for market research … Read more
Mental health can be a subject negatively stigmatized in many communities. When conducting a focus group related to mental health, … Read more
Just like in-person focus groups can have challenges such as traffic jams, delayed flights or address mix ups, online focus … Read more
What is qualitative research, and how does it differ from quantitative research?
To get the best results for your research and to ensure high client and participant satisfaction, you don’t want to recruit just anyone – you should consider the following ways to ensure your participants are the best fit for your project.
Making the switch from moderating an in-person focus group to moderating an online discussion board can seem a little scary at first, but there is nothing to fear! Moderating an online focus group can be just as easy and as rewarding (if not more!) as moderating in person.
4 Tips to Maximize Participant Engagement During Online Discussion Board Focus Groups By Garnette Weber, itracks COO and Co-founder Achieving active, continuous, and quality participation … Read more
Discover 10 top tips for using video content to assist in your online marketing research and how to get participants to utilize video in their feedback and responses.
Discover the benefits of using itracks online focus groups, video chat, and discussion boards for creative.
Learn practical information and ideas around providing incentives for qualitative research studies.