Going Beyond the Polls: Innovative Qualitative Research for the 2024 Election Season


The surprising (to many) results of the 2020 U.S. Presidential election left everyone with one lingering question: what were the polls not telling us?

Join Leon Bourner and Krystal Rudyk of itracks and Chad Bowie of The Bowie Group as they demonstrate creative new ways that qualitative research can help answer the questions that surveys and polls can’t.

Viewers of this webinar will:

  • See examples of innovative research done during a live political debate
  • Diginto the process and results of recent focus groups with irregular voters - what motivates them to vote (or not)?
  • See inventive new solutions and ideas to help you stand out in the sphere of political research in advance of the next election cycle

Chad Bowie
Founder & Principal

An award-winning direct marketing consultant, political strategist, opinion researcher, and communications professional with political, non-profit, and corporate clients across North America, Chad Bowie has helped many political and non-profit organizations smash records – and bring in millions of dollars!

Bringing together sophisticated public opinion research, proven voter contact techniques and disciplined, comprehensive narratives, Chad develops hard-hitting, effective campaign strategies. As a qualitative researcher, he zeroes in on his client’s research needs and works directly with them to develop a fulsome strategy to obtain the insights they need to make decisions.

Leon Bourner
Director of Sales & Client Development

An award-winning client development professional, Leon has spent the past three years as Director, Sales and Client Development at itracks. In this time, he has helped hundreds of clients realize their qualitative research goals using dedicated online focus group, interview, and discussion board solutions.

An integral part of itracks’ strategic direction, he helped launch itracks Realtime in early 2021. His and his team’s reception and translation of client feedback is a direct contributor to feature updates and the overall evolution of itracks solutions.

Krystal Rudyk
Marketing Manager

Krystal is a proud Communications Management Professional with a degree in Psychology. Her work at itracks allows her to combine her passions for marketing and qualitative insights, and she feels lucky to be able to help fellow professionals in her field find the tools they need to conduct qualitative research.