Making it Easy: Enhancing the Online Focus Group Experience for Clients and Participants



Stand out as a qualitative researcher who provides a uniquely positive experience for clients and participants on the way to delivering great insight.

Join us Thursday, June 27th at 12PM PT as longtime client experience expert Candace Northey shares what she's learned about creating an experience that keeps clients and participants coming back. She'll answer questions like:

  • What can I do to keep my participants engaged in the process?
  • How can I make things as easy as possible for my clients to participate as observers?
  • What can I do to eliminate stress and have people look forward to participating in or observing our next group?
  • What is concierge service, and what kind of difference can it make to a focus group?
  • When should I use something like concierge service instead of managing it all myself?


Meet the Speaker

Candace has over 20 years experience in the research industry, most of which have been spent as a leader in online qualitative research.

Her experience is vast, including work in quantitative research, quality control, project managements, and software service roles. She currently leads the itracks Operations team, who are responsible for project management, concierge service, and ensuring the overall success of client projects and participant experience.

Her clients cover a wide range of industries, including major retail brands, pharmaceuticals, healthcare, post-secondary education, and major market research firms.

If anyone has the knowledge and experience to know what makes the difference between a focus group experience that keeps people coming back for more, and one that has them open to other options for their next round of research, it's Candace.