Shifting Discussion Boards into High Gear

Join Liz Van Patten, innovative online researcher, as she shares case study examples of concept evaluation research from Retailing, E-Commerce, Technology, Health Care and Consumer Package Goods. Liz will reveal how she leverages online discussion boards and insight communities to discover powerful consumer insights and trim research timelines. Her methodologies for concept development create a feedback cycle that engages client teams as well as consumers, enhancing the research experience and allowing concepts to evolve more efficiently through targeted feedback.