Tradewind Group and itracks Shop-Along Workshop

Tradewind Group and itracks are offering a free workshop highlighting methodology considerations and best practices for conducting shop-a-long research.  During the workshop, we had a Live Shop for attendees to view and comment on from the online virtual backroom.   

Jeana Townsend, Partner and Marketing and Business Consultant with Tradewind Group and Kathy Fitzpatrick, VP Client Development with itracks hosted the workshop. The Discussions focused on reviewing various approaches to shop-a-long research, pros and cons of different methodologies, overview of building your successful project, live shop-a-long session and creating insights and value from your research.