Asynchronous, synchronous, IDIs, focus groups... what does it all mean?
To get the best results for your research and to ensure high client and participant satisfaction, you don’t want to recruit just anyone - you should consider the following ways to ensure your participants are the best fit for your project.
Making the switch from moderating an in-person focus group to moderating an online discussion board can seem a little scary at first, but there is nothing to fear! Moderating an online focus group can be just as easy and as rewarding (if not more!) as moderating in person.
4 Tips to Maximize Participant Engagement During Online Discussion Board Focus Groups By Garnette Weber, itracks COO and Co-founder Achieving active, continuous, and quality participation from your online discussion board participants is essential to receiving quality research results, and highly engaged participants are not a given! Especially in these days of increased digital burnout, it’s important to do everything you can to encourage your