Qualitative – itracks

Qualitative

itracks Expands Sales and Marketing Team with Leon Bourner as New Director of Marketing and Client Development and New Roles to Follow

  April 2, 2020 itracks is delighted to announce that Leon Bourner has been hired as Director of Marketing and Client Development. Leon joins the itracks team after 12 successful years with Waste Management (WM NYSE), the last 7 as Market Sales Manager for Western Canada. Under Leon’s leadership Western Canada experienced tremendous success in

Customized Technology Design Will Take Center Stage

As technology infiltrates qualitative research, our industry finds itself with a plethora of insights and media never before seen in qualitative. The ability to connect with stakeholders (both in consumer and B2B populations) on a widescale basis using technology comes with a new set of responsibilities and opportunities for agencies, end clients, and qualitative software

itracks GO 2.0 Will Impact the Qualitative Research Industry

itracks continually upgrades software based on client feedback.  You've asked us to refresh our designs and we've listened! On March 21st, the itracks team released itracks GO 2.0.  Building on the strengths of our current GO platform, which integrates all of your favorite qualitative research tools into one system, GO 2.0 brings a fresh look

itracks GO 2.0 Launched!

itracks Launches GO 2.0 Launched March 21st! On March 21st, the itracks team launched itracks GO 2.0 — a platform that reflects the quality and creativity of your research.  Building on the strengths of our current GO platform, which integrates all of your favorite qualitative research tools into one platform, GO 2.0 brings a fresh

VideoVault – New Video Management Software Product Released by itracks

VideoVault - New Video Management Software Product Released by itracks Saskatoon, Canada October 18, 2016 —  On the heels of the new itracks GO platform release last week, itracks announces the addition of VideoVault, an intuitive secure video analysis and reporting system for market research video and audio data.  VideoVault, the first new product added

Comprehensive Qualitative Research Suite Now Available

Comprehensive Qualitative Research Suite Now Available Saskatoon, Canada October 12, 2016 — itracks is proud to announce the integration of itracks Board, an online discussion software, into the itracks GO platform. This marks the final step needed to provide the market research industry with a comprehensive qualitative research platform. itracks, world leading provider of qualitative

itracks Board Software Upgrade — June 7, 2016

itracks recently implemented numerous upgrades to the itracks Board product focused on security, efficiency and user experience.  itracks continually gathers user feedback to feed the software development cycle.  The recent upgrade includes several items responding to user recommendations. The most notable improvement to the software was improved segmentation of participants, questions and reporting.   The previous

itracks Board Software Upgrade — June 7, 2016

itracks recently implemented numerous upgrades to the itracks Board product focused on security, efficiency and user experience.  itracks continually gathers user feedback to feed the software development cycle.  The recent upgrade includes several items responding to user recommendations. The most notable improvement to the software was improved segmentation of participants, questions and reporting.   The previous

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