7 Tips for Virtual Backroom Engagement During Online Focus Groups    

May 7th, 2021|Categories: Articles|Tags: , , , , |

7 Tips for Virtual Backroom Engagement During Online Focus Groups By: Garnette Weber, itracks COO and Co-founder  In this period of significant change in consumer preferences, motivations and behavior, clients benefit now more than ever from observing participant interactions live during online focus groups and interviews. Travel restrictions, personal health risks and caregiver obligations are eliminating the option for clients/stakeholders to travel making the virtual backroom critical to creating a valuable qualitative research experience. After hosting thousands of online

May 4th Webinar: Intro to itracks Realtime with Candace Northey

April 20th, 2021|Categories: Webinars|Tags: |

Intro to itracks Realtime with Candace Northey Free Webinar Join Qualitative Research Rockstar, Candace Northey, as she takes you through the industry’s newest, most innovative real-time qualitative research platform. She’ll offer tips and tricks to help you stand out as a leading-edge online qual researcher, such as how to: Set up text focus groups, in-depth interviews, and video focus groups quickly and easily, leveraging time-saving